2D Animation
WHY BRAND MASCOTS?
Brand mascots are a powerful marketing asset. They make complex information easy to digest, bring products to life and connect with customers emotionally, which are key to building a unique and memorable brand identity.
3D Animation
THE SECRET SAUCE
But surprisingly, they’re massively underused, especially in B2B marketing, which means having one will make you stand out.
Mixed-media
Make Us Iconic!
If you want an iconic mascot to build your brand, you need to redesign your current one or you’re a marketing agency looking to collaborate on mascot creation, work with the award-winning designers, animators and branding experts at Treacle.
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IMPROVE BRAND RECOGNITION
A study by the B2BInstitute found that people remember brands better when they have a mascot.
Salesforce Astro looking for something
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SIMPLIFY YOUR MESSAGE
Mascots make dry information easy to understand and loads more fun to take in.
Salesforce Astro taking a selfie
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INCREASE MARKET SHARE
An Institute of Practitioners in Advertising study found ad campaigns that include mascots are 37% more likely to increase industry market share — seriously!
Salesforce Astro playing baseball
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BE MORE RECOGNISABLE
Mascots are remembered more than a company logo, which means people won’t be able to stop thinking about you.
Salesforce Astro dancing
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LOOK PRETTY COOL
C’mon, that’s reason enough, right?
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STAGE 1: PRe-production
Identify Goals and Brand Voice
First, we analyse your values, mission, objectives and audience to define the tone and personality of your brand mascot.
Character Personality and Background
Next, we create a personality-packed backstory to show how your mascot interacts with your audience.
Create Life (Visual Design)
Then we make sketches and concept art, refine the design in detail and finalise how your character will look.
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Stage 2: Production
Guidelines
You’ll receive a detailed blueprint to help you use your mascot correctly across multiple platforms.
Asset LibrarY: STATIC
We create high-resolution images of the mascot in various poses and expressions for a wide range of situations. This means you can use them for both external and internal projects across multiple platforms.
Asset LibrarY: ANIMATION
Your animations aren’t just for single use; you can use them as much as you like across multiple platforms and mediums, in a variety of situations. Value for money and a great return on your investment — nice!
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Stage 3: Ongoing support
Bespoke Asset Creation
You’ll receive additional custom illustrations, animations and other visual materials to keep expanding your character library.
Character Evolution
Your character’s design and personality will be updated and refined to reflect changes in your business, market trends and audience preferences.
Art Direction and Creative Consultancy
You also get ongoing art direction and consultancy to make sure your mascot continues to represent your brand well into the future.

YOU are the most important part of the process

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Astro & Co.
Treacle is the official APAC animation studio for Salesforce.
We develop artwork, adventures, assets, props and outfits for Astro and friends.
And we continue to create the largest amount of 2D and 3D animations for them to this day!
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Little Vikrom
Amata wanted to get in front of more people, but its mascot didn’t reflect the brand.
So, we created Little Vikrom, based on the larger-than-life personality of company CEO, Vikrom Kromandit.
By doing so, their mascot now 100% reflects their brand persona.
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Big World Kids
Designing a global children's educational series for BBC Worldwide was a joy!
Our 2D Big World Kids mascots appeared in 19 animated episodes that teach English to children in a fun, entertaining way.
Actually, adults love and learn from them, too — which shows you the power of brand mascots!

GET YOUR BRAND MASCOT

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2D Animation
Innovative Design Approach
We don’t cut corners. We use only the most cutting-edge design techniques to create brand mascots that capture the very essence of your business.
And our animations can be used pretty much anywhere.
‍Believe us, your brand WILL stand out.
3D Animation
Successful Track Record
With a global client base that includes Disney, Marvel, Microsoft and Salesforce, we have a history of producing incredibly eye-catching work.
We know how to create mascots that make your B2B marketing incredible!
‍Now, why wouldn’t you want that?
Mixed-media
A Team of First-Class ExpertS
We don’t mind boasting about our creative team because it’s made up of the most talented designers, animators, film producers, writers and branding experts.
They’re the absolute best of the best.
‍You won’t find anyone better.

Book Your FREE Consultation Now

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What

OUR PORTFOLIO

From global TV campaigns to award-winning PSAs, feature documentaries to interactive experiences, creative intuition meets technical wizardy in our impactful and original works.

RECENTANIMATIONFILMPOST
Wallpaper

Salesforce

Wallpaper

Analog

Analog

Time-Chain

Lenovo

Salesforce

Olympics

Lenovo

Lenovo

AIO

Treacle 10 Year Anniversary Reel

Treacle

10 Year Anniversary

Lenovo

Salesforce

Resin River

ARES

ARES

#GURUSUMMIT

Lenovo

Lenovo

ThinkCentre M90a Pro Gen 4

Vivid Sydney 2022

Vivid

Signage

Salesforce 2021

Salesforce

Astro & Co

The Voice

The Voice

Australia

Salesforce 2D

Salesforce

2D

Amata 2020

Amata

2020

Ballet

MTR

This Is Wanchai

Calvin Klein

Calvin Klein

International Women's Day

Amata

AMATA

HAPPY NEW YEAR

HealthBaby

HEALTHBABY

BOB & CORDY

Recognition

CREATIVE VICTORIA

RECOGNITION

Keith Urban Hologram

ANZ HOLOGRAM

KEITH URBAN

Pink Season VR

PINK SEASON VR

CAN YOU FIND THEM ALL?

Pink Season 2018

PINK SEASON 2018

ARE YOU FABULOUS?

Amorsk

AMORSK

THE WOODCARVER'S APPRENTICE

Janssen

JANSSEN

INNOVATION FROM THE HEART

PinkSeason

PINKSEASON

GET INVOLVED!

Ironman

IRONMAN

EXPERIENCE

TheHelper

THE HELPER

DOCUMENTARY

Sphere

SPHERE

CITY

Equinox

EQUINOX

GOLD

Zurich

ZURICH

INTERACTIVE

Huawei

HUAWEI

CONNECT

Hyatt

HYATT

REGENCY LAUNCH

HealthBaby

HEALTHBABY

CORD BLOOD HERO

WeChat World Challenge

TENCENT

WECHAT WORLD CHALLENGE

ASSA ABLOY

ASSA ABLOY

SUSTAINABILITY JOURNEY

Amex

AMERICAN EXPRESS

CATHAY PACIFIC CARDS

BBC

BBC

BIG WORLD KIDS

AusBizAsia

ABC

AUSBIZASIA

BNP Paribas

BNP PARIBAS

FRENCH OPEN

CNY Horses

CNY

HORSES

Cadbury

CADBURY

PICK YOUR FAVOURITE

JackDaniels

JACK DANIELS

BARREL HOUSE

CNYSheep

MICROSOFT

TECHTYPES

ANZ

ANZ

KEITH URBAN

Porsche

PORSCHE

911 ANNIVERSARY

RemyMartin

REMYMARTIN

JOLIN

WeChat Sight

TENCENT

WECHAT SIGHT

CNYSheep

CNY

SHEEP

eBay

EBAY

15TH ANNIVERSARY

GlocalMe

GLOCALME

CONNECT GLOBAL, PAY LOCAL

HK Shark Foundation

HONG KONG SHARK FOUNDATION

CONGRATULATIONS

Carlsberg

CARLSBERG

CRAFT & CREW

Aids Concern

AIDS CONCERN

TOUGH QUESTION

MyCarCheck

MYCARCHECK

BE CAR CONFIDENT

JW Marriot

JW MARRIOT

TASTE OF TRADITION

Cathay Pacific

CATHAY PACIFIC

NEW LIVERY

Broadway

BROADWAY

JOEY YUNG

CTF Kinetic

CHOW TAI FOOK

KINETIC

CTF Milan

CHOW TAI FOOK

MILAN

LOHAS

LOHAS

LA SPLENDEUR

KUN PUN, DISNEY

World-Class Quality, on Time and on Budget.
Highly Recommend Them

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Where

LET'S TALK

We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.

Global

NEW BUSINESS

JOSIE@TREACLE.MEDIA

HONG KONG

HK@TREACLE.MEDIA(+852) 9440 0255

THAILAND

BKK@TREACLE.MEDIA(+66) 8063 63623

SYDNEY

SYD@TREACLE.MEDIA(+61) 2915 83249