The VIVID Sydney 2022 team came to us with a challenge:
create content for their giant LED letter signage for their launch…in just 2 weeks!

We were asked to distill the essence of the iconic Australian Light, Music & Ideas Festival in eye-catching 2D motion graphics for the festival’s branded signage. Destination NSW were so happy with our work they asked us to adapt it to the monumental Birdsmouth screen of the ICC Sydney and its 15 Blade screens in historic Sydney Darling Harbour. Once again we are proud to see our team’s work become part of a major cityscape and be viewed by the millions of visitors that VIVID attracts
Title: Vivid Sydney 2022 LED Letters Signage and ICC Birdsmouth and Blades Screens
Client: Destination NSW
Creative: Treacle
Director: Sheung Ning Shirley Ho
Producers: Josie Mitchell & Veronica Guarino
Creative Director: Tom Mitchell
2D Designers and Animators: Noppanut Ruangwanitchayakul, Karnsiree Ketkakomol, Terada Keawseanai & Sheung Ning Shirley Ho
Aaron Sorkin on stage in the Vivid Ideas talk
Our work was in the presence of legends such as Baz Luhrmann and Aaron Sorkin, seen here on stage at the Vivid Ideas talk. Source: The Sydney Morning Herald. Image Credit: Steven Siewertis some text inside of a div block.
A giant Vivid Sydney signage in First Fleet Park
The VIVID Sydney sign made for great photo-ops for festival-goers! Source: Sydney Sentinel. Image Credit: Tahli Blackman
Vivid Sydney Logo at Sydney Circular Quay
Fun for the whole family! The Vivid Sydney signage was used throughout the city to promote the festival, even capturing the imagination of the little ones. Here it is at the Sydney Circular Quay. Source: People's Daily Online. Image Credit: Xueyi Zhao
Vivid Sydney is back
We were truly honored to be part of VIVID Sydney 2022, what a great way to celebrate the end of the pandemic! Source: Globe Newswire & Yahoo Finance. Image Credit: Destination NSW


World-Class Quality, on Time and on Budget.
Highly Recommend Them

Inverted comma



We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.