For World AIDS Day, we asked Hong Kong a 'Tough Question', provoking responses that will make you laugh out loud and scratch your head. This film enjoyed viral success online and went on to win silver at the Creativity International Awards.
Title: Tough Question
Client: AIDS Concern
Agency: Treacle
Creative Director: Tom Mitchell
Director: Joanna Bowers
Producer: Josie Mitchell
DOP: Oliver Merz
Young Woman wearing a hat
A man saying chilli Sauce
A young woman with Chinese characters saying new life experience
A young man with Chinese characters saying dance
AIDS Concern logo


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