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Given the challenge to simultaneously promote and explain WeChat's new Sight feature to millennials, we came up with the concept of combining cartoon animation with action-packed footage for this high energy mixed-media commercial. Concept, direction and animation by Treacle.

Title: WeChat Sight

Client: Tencent

Agency: Bite

Director: Tom Mitchell

2D animated of hands holding a phone
A 2D animated phone capturing a live-action video at a rock concert
A 2D animated phone capturing a live-action video of a city scene
A 2D animated phone capturing a live-action video of skydiving
A 2D animated phone capturing a live-action video while cliff jumping

Ken Pun, Disney

World-Class Quality, on Time and on Budget.
Highly Recommend Them

Where

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We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.

Hong Kong

(+852) 3565 5265

josie@treacle.media

Unit D, 30/F, Morrison Plaza,
5-9A Morrison Hill Road,
Wanchai, Hong Kong

Bangkok

(+66) 80 636 3623

tom@treacle.media

5 / 22 - 24, Soi Ladprao 38
Ladprao Road, Chompol,
Chatuchak, Bangkok 10900

Sydney

(+61) 2 9158 3249

doug@treacle.media

Unit 2,
82 Campbell Parade,
Bondi Beach NSW