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The VIVID Sydney 2022 team came to us with a challenge:
create content for their giant LED letter signage for their launch…in just 2 weeks!

We were asked to distill the essence of the iconic Australian Light, Music & Ideas Festival in eye-catching 2D motion graphics for the festival’s branded signage. Destination NSW were so happy with our work they asked us to adapt it to the monumental Birdsmouth screen of the ICC Sydney and its 15 Blade screens in historic Sydney Darling Harbour. Once again we are proud to see our team’s work become part of a major cityscape and be viewed by the millions of visitors that VIVID attracts.

Title: Vivid Sydney 2022 LED Letters Signage and ICC Birdsmouth and Blades Screens

Client: Destination NSW

Creative: Treacle

Director: Ho Sheung Ning Shirley

Producers: Josie Mitchell & Veronica Guarino

Creative Director: Tom Mitchell

2D Designers and Animators: Noppanut Ruangwanitchayakyl, Karnsiree Ketkakomol, Terada Keawseanai & Ho Sheung Ning Shirley

Aaron Sorkin on stage in the Vivid Ideas talk

Our work was in the presence of legends such as Baz Luhrmann and Aaron Sorkin, seen here on stage at the Vivid Ideas talk. Source: The Sydney Morning Herald. Image Credit: Steven Siewert

A giant Vivid Sydney signage in First Fleet Park

The VIVID Sydney sign made for great photo-ops for festival-goers! Source: Sydney Sentinel. Image Credit: Tahli Blackman

Vivid Sydney Logo at Sydney Circular Quay

Fun for the whole family! The Vivid Sydney signage was used throughout the city to promote the festival, even capturing the imagination of the little ones. Here it is at the Sydney Circular Quay. Source: People's Daily Online. Image Credit: Xueyi Zhao

Vivid Sydney is back

We were truly honored to be part of VIVID Sydney 2022, what a great way to celebrate the end of the pandemic! Source: Globe Newswire & Yahoo Finance. Image Credit: Destination NSW

Ken Pun, Disney

World-Class Quality, on Time and on Budget.
Highly Recommend Them

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We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.

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(+852) 3565 5265

josie@treacle.media

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veronica@treacle.media

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doug@treacle.media

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82 Campbell Parade,
Bondi Beach NSW