The VIVID Sydney 2022 team came to us with a challenge:
create content for their giant LED letter signage for their launch…in just 2 weeks!
We were asked to distill the essence of the iconic Australian Light, Music & Ideas Festival in eye-catching 2D motion graphics for the festival’s branded signage. Destination NSW were so happy with our work they asked us to adapt it to the monumental Birdsmouth screen of the ICC Sydney and its 15 Blade screens in historic Sydney Darling Harbour. Once again we are proud to see our team’s work become part of a major cityscape and be viewed by the millions of visitors that VIVID attracts.
Title: Vivid Sydney 2022 LED Letters Signage and ICC Birdsmouth and Blades Screens
Client: Destination NSW
Creative: Treacle
Director: Ho Sheung Ning Shirley
Producers: Josie Mitchell & Veronica Guarino
Creative Director: Tom Mitchell
2D Designers and Animators: Noppanut Ruangwanitchayakyl, Karnsiree Ketkakomol, Terada Keawseanai & Ho Sheung Ning Shirley
Our work was in the presence of legends such as Baz Luhrmann and Aaron Sorkin, seen here on stage at the Vivid Ideas talk. Source: The Sydney Morning Herald. Image Credit: Steven Siewert
The VIVID Sydney sign made for great photo-ops for festival-goers! Source: Sydney Sentinel. Image Credit: Tahli Blackman
Fun for the whole family! The Vivid Sydney signage was used throughout the city to promote the festival, even capturing the imagination of the little ones. Here it is at the Sydney Circular Quay. Source: People's Daily Online. Image Credit: Xueyi Zhao
We were truly honored to be part of VIVID Sydney 2022, what a great way to celebrate the end of the pandemic! Source: Globe Newswire & Yahoo Finance. Image Credit: Destination NSW
Ken Pun, Disney
Let's talk
We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.
Hong Kong
(+852) 3565 5265
Unit D, 30/F, Morrison Plaza,
5-9A Morrison Hill Road,
Wanchai, Hong Kong
Bangkok
(+66) 80 636 3623
5 / 22 - 24, Soi Ladprao 38
Ladprao Road, Chompol,
Chatuchak, Bangkok 10900
Address: Unit D, 30/F, Morrison Plaza, 5-9A Morrison Hill Road,
Wanchai, Hong Kong
Phone: +852 3565 5265
Email: josie@treacle.media
Address: 5 / 22 - 24, Soi Ladprao 38
Ladprao Road, Chompol, Chatuchak,
Bangkok 10900
Phone:+66 80 636 3623
Email: tom@treacle.media
Address: Unit 2, 82 Campbell Parade,
Bondi Beach, Sydney, NSW
Phone: +61 2 9158 3249
Email: doug@treacle.media
