We produced Calvin Klein’s first ever International Women’s Day campaign for Asia - #MYSTATEMENT. Shot in a stunning villa in Phuket and featuring ten empowering women from eight different countries, each telling their own story of balance, strength and overcoming challenges. The campaign consisted of 30 images and a series of eleven videos in multiple language and size variations.
Due to the campaign’s success, it was rolled out globally across the CK website, its own mini-site, social media, in-store, YouTube ads, e-commerce sites and large video billboards.
Read about it online at JingDaily.com and on
Elle.com
Title: My Statement.
Client: Calvin Klein
Agency: Catalyst
Production-house: Treacle
Creative Director: Tom Mitchell
Director: Khamkwan
Producer: Josie Mitchell
DoP: Nonny
Assistant Director: Ho Sheung Ning Shirley
Colourist: Littlebee Lab
Ken Pun, Disney
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Hong Kong
(+852) 3565 5265
Unit D, 30/F, Morrison Plaza,
5-9A Morrison Hill Road,
Wanchai, Hong Kong
Sydney
(+61) 291 583 249
Suite 301, 61 Marlborough st, Surry Hills, Sydney, 2010, Australia
Bangkok
(+66) 85 055 6614
15/120,
Vibhavadi Rangsit Soi 16/27,
Ladyao, Chatuchak, Bangkok, 10900
Address: Unit D, 30/F, Morrison Plaza, 5-9A Morrison Hill Road,
Wanchai, Hong Kong
Phone: +852 3565 5265
Email: josie@treacle.media
Address: 15/120, Vibhavadi Rangsit Soi 16/27,
Ladyao, Chatuchak, Bangkok, 10900
Phone: +66 85 055 6614
Email: veronica@treacle.media
Address: Suite 301, 61 Marlborough St,
Surry Hills, Sydney, 2010, Australia
Phone: +61 291 583 249
Email: james@treacle.media
