We produced Calvin Klein’s first ever International Women’s Day campaign for Asia - #MYSTATEMENT. Shot in a stunning villa in Phuket and featuring ten empowering women from eight different countries, each telling their own story of balance, strength and overcoming challenges. The campaign consisted of 30 images and a series of eleven videos in multiple language and size variations.
Due to the campaign’s success, it was rolled out globally across the CK website, its own mini-site, social media, in-store, YouTube ads, e-commerce sites and large video billboards.
Read about it online at JingDaily.com and on
Elle.com
Title: My Statement.
Client: Calvin Klein
Agency: Catalyst
Production-house: Treacle
Creative Director: Tom Mitchell
Director: Khamkwan
Producer: Josie Mitchell
DoP: Nonny
Assistant Director: Ho Sheung Ning Shirley
Colourist: Littlebee Lab
Ken Pun, Disney
Let's talk
We love hearing about your projects. So, pick up the phone, tablet or quill and get in touch to talk about ideas, gain insights or to simply get a quotation.
Hong Kong
(+852) 3565 5265
Unit D, 30/F, Morrison Plaza,
5-9A Morrison Hill Road,
Wanchai, Hong Kong
Bangkok
(+66) 80 636 3623
5 / 22 - 24, Soi Ladprao 38
Ladprao Road, Chompol,
Chatuchak, Bangkok 10900
Address: Unit D, 30/F, Morrison Plaza, 5-9A Morrison Hill Road,
Wanchai, Hong Kong
Phone: +852 3565 5265
Email: josie@treacle.media
Address: 5 / 22 - 24, Soi Ladprao 38
Ladprao Road, Chompol, Chatuchak,
Bangkok 10900
Phone:+66 80 636 3623
Email: tom@treacle.media
Address: Unit 2, 82 Campbell Parade,
Bondi Beach, Sydney, NSW
Phone: +61 2 9158 3249
Email: doug@treacle.media
