Salesforce and TripADeal wanted to demonstrate ‘What AI Was Meant to Be’ with an interactive activation in Martin Place, Sydney, showcasing how humans and AI agents working together can better meet growing demands. Our friends at TheCWK brought us on board to help bring this experience to life using motion graphics and 3D character animation of Agent Astro delivering attendees a personalised digital lovelock. Did we mention they posed for selfies too?

The experience has been lauded as a World First AI Immersive Experience, with more than 20,000 people taking part. More than 1,000 of those entered a competition to win a TripADeal $10,000 voucher and more than 4,000 people visited the activation landing page.