Salesforce invited us to create an immersive 3D animated butterfly conservatory for the large format LED screens in their San Francisco, Tokyo, New York, Sydney, Chicago, Atlanta, Hyderabad and Dublin office towers. Taking inspiration from the ironwork at Kew Gardens, we designed a beautiful Victorian style ornate conservatory using 3D anamorphic techniques to make the audience feel like they could walk right into the scene. We sprinkled in some fun moments with 3D character animation of Salesforce’s iconic mascots, Astro, Codey, and Einstein interacting with the butterflies.
The butterfly conservatory garnered overwhelmingly positive feedback from viewers and its success led to Salesforce asking us to create further LED installations for them such as Resin River and Vintage Wallpaper.
Client: Salesforce
Creative: Treacle
Director: Tom Mitchell
Executive Producers: Josie Mitchell
Senior Producers: Air Rungruangtham & Veronica Guarino
Technical Director: Weerapan Dancharoenwanakit
3D Designers: Surakan Doungapinun, Radchanon Fayklang, Nuntawan Sumaneengam & Roy Sevasius
2D Designers: Noppanut Ruangwanitchayakyl & Supreeya Chatromyen